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Thu 18 May 2023

一封直击人心的开发信instagram likes 华人 粉丝,ig 排行,instagram 点 赞

Posted by www.hdt3.com in blog/detail   

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外贸人写开发信是每日必需日常工作中,实际上我就不太喜欢称作工作中,由于把开发信当做自身的日常步骤来写,就想吃饭睡觉,才会看起来不那样累,再加上工作中两字,就在所难免变为埋怨的托词了。连Andy高手都每日不亢不卑地写开发设计,大家有什么原因不写呢?!

大家的开发信的一般格式;

To:Mr. XXXX, Purchasing Manager,(just for your reference ) 
IBM( company name) 
Add: (mailing address) 
Tel: (don’t tell me you don’t know your prospect’s tell if you are a sales) 
Fax: (ditto) 
Mobile: (ditto) 

Others: (ditto) 

Dear Sir,

Sub:  XXX Qualified Manufacturer and Reliable Business Partner

下面便是开发信文章正文;

Thanks and with best regards

Your signature

Position:

COmpany:

Tel:

Fax:

Web:

这也是较为靠谱标准的一个格式,实际上这类格式也是较为能让客户一目了然的,开发信无非便是要造成客户的共鸣点,把自己要想表达的物品表达清晰就可以了,不必太多提升无所畏惧的装饰,这也是较为避讳的。

格式讲完大家来讲下开发信的原则,开发信跟咱们人一样,也是有原则的,只有你用心写开发信,客户才会感受到来自于你的重视,敷衍了事的开发信客户一眼就看得出来,乃至看不容易看,那麼你这封开发信就没有意义了~

七大原则:
一、Courtesy 礼貌 
 语言表达要彬彬有礼且谦逊,立即地回复也是礼貌的主要表现。 
 例如: 
 We have 
received with many thanks your letter of 20 May, and we take the pleasure of 
sending you our latest catalog. We wish to draw your attention to a special 
offer which we have made in it. 
 You will be particularly interested in 
a special offer on page 5 of the latest catalog enclosed, which you requested in 
your letter of 20 May. 

二、Consideration 
理解
 
 寄信时要随处从别人的视角去考虑到有哪些要求,而不是从自己考虑,语调上更重视另一方。 
 例如: 
 “You 
earn 2 percent discount when you pay cash. We will send you the brochure next 
month. ”就比 “We allow 2 percent discount for cash payment. We won't be able to 
send you the brochure this month.” 好些。 

三、Completeness 
详细
 
 一封商业信函应概述了各类必要的事宜,如邀请函应表明時间、地址等,确忌寄出去模棱两可的信函。
 

四、Clarity 
清晰
 
 含意表达确立,要留意: 
(一)防止措辞不正确: 
 例如:As to the steamers 
sailing from Hong Kong to San Francisco, we have bimonthly direct 
services. 
 这里bimonthly有模棱两可:可以是twice a month 或是once two 
month.故读义者就蒙蔽了,可以改变为: 
 1.We have two direct sailings every month from 
Hong Kong to San Francisco. 
 2.We have semimonthly direct sailing from 
Hong Kong to San Francisco. 
 3.We have a direct sailing from Hong Kong 
to San Francisco. 
(二)留意词句存放的部位: 
 例如: 
 1. We shall be 
able to supply 10 cases of the item only. 
 2. We shall be able to supply 
10 cases only of the 
item. 
 前面一种则有二种产品以上的含意。

(三)留意句子的结构: 
 例如: 
 1.We 
sent you 5 samples yesterday of the goods which you requested in your letter of 
May 20 by air. 
 2.We sent you, by air, 5 samples of the goods which you 
requested in your letter of May 20. 
 

五、Conciseness 
简约

(一)防止啰啰嗦嗦: 
 例如: 
 1.We wish to acknowledge receipt of 
your letter...可改成:We appreciate your letter... 
 2.Enclosed herewith 
please find two copies of...可改成: We enclose two copies 
of... 
 (二)防止很多不必要的反复: 
 (三)短句子、英语单词的应用: 
 Enclosed 
herewith----->enclosed 
 at this time----->now 
 due to the 
fact that----->because 
 a draft in the amount of $1000----->a 
draft for $1000 

六、Concreteness 实际 

直接了当地强调产品的优点,

七、Correctness 恰当

对于产品描述恰当是毫无疑问的,不必疏漏百出。